To be honest, I wasn’t a believer.  

My early experiences with cannabis were recreational and secretive, it was something grown-ups didn’t do.  

When I was first encouraged to study cannabis for a client of my marketing agency. I was excited and reveled in the opportunity to return to the mischief of my youth.  My assumptions, as juvenile as my perceptions, were that cannabis was a recreational drug and that the people supporting its use should just own that truth.  I couldn’t have been more wrong.

I was unintentionally present on the first day that Colorado legalized cannabis for recreational use and couldn’t believe my eyes when I saw a banner advertising 1/8oz for sale.  What was clear was that the moment had come.  Change was eminent and the wait was over for one of our freedoms to be restored. 

For those of us with experience, cannabis is a community - it  always has been.  A tribe of people who have grown up with it, grown into it and unfortunately for some, grown to require it for survival.  The medicinal qualities of the plant have been hidden from public awareness for nearly a century in exchange for a narrative of damage and destruction to our society.  The days of Refer Madness were finally behind us.  

As I attended trade shows and events and splurged on podcasts and books, I began to realize that there was another conversation to be had.  Cannabis was used by many to treat conditions that modern pharmacology couldn’t safely treat.  Some were using it for insomnia and anxiety; others were depending on it for pain management and still some to eliminate cancer in hopes to enjoy another year with the ones they love.  When you understand the power of a plant that was a component of 80% of the pharmaceuticals used in the early 1900s, and that the US government holds patents on the use of cannabinoids to treat medical conditions, you must accept that there are known benefits.  

Enough for making the case for Cannabis in our lives.  As someone who chooses not to judge other people for their choices, I choose to accept that there is a purpose for this plant and that it’s time we explore it as rational adults.  For these reasons and more, I am dedicated to the practice of responsible adult use of this medicine and to the freedoms afforded to us all as Americans.  As you consider your involvement with my company, consider the intent and purpose of the people you do business with.  Profit can’t be the only motivation or this community’s ideals will have been lost and the work to bring logical considerations of how cannabis serves us all uniquely will have been in vain.

As a customer, you join a community of trustworthy and honorable people who understand their role in effectuating change for good.  Cannabis is a gift, a force of nature to be respected, and a centuries-old medicine to be cherished.